Advancing to the highest 1% of any MLM alternative is sort of a problem, selecting to begin throughout with a brand new firm and doing it once more is completely astounding.
After taking a break from Network Marketing for nearly a yr… What Daniel Okay. Song plans to do subsequent could also be his hardest problem; not solely does he plan to do it once more with a brand new, somewhat giant firm, he’s going to do whereas working a full-time job! Why? To show to you that it CAN be carried out.
It is claimed that so as to have success in community advertising and marketing it’s essential to really grasp one ability. Whether it’s presenting, closing, encouragement, or (for the web world) copywriting, search engine optimisation or social networking, it is extremely vital to determine your expertise and “run” with it.
Daniel Okay. Song has mastered the extremely profitable artwork of Team-Building: The branding of a tradition and system of duplicating distributors that utterly belief his management. He is an instance of the ability conventional community advertising and marketing strategies have on these that may receive this ability.
During this extremely hectic time, I had an opportunity to satisfy up with him and I need to invite you to try our dialog in hopes that you could be acquire some worth from a real MLM guru.
* Disclaimer: Soomin-Kim.com doesn’t encourage “opportunity jumping,” nevertheless the story of Daniel Okay. Song is a sworn statement to the ability of the community advertising and marketing alternative and reiterates our perception that folks select leaders earlier than selecting an organization. In different phrases, we imagine that at first, persons are shopping for YOU; not your merchandise nor compensation plan.
sK: I am simply going to begin with the fundamentals…how lengthy have you ever been concerned in Network Marketing?
Daniel: I have been an element of the Network Marketing Industry now for nearly 7 years. The majority of which has been full time…I began again in May of 2003 as I used to be making ready to graduate from Art Center College of Design in Pasadena. I have been half of The Health and Wellness Industry for all of the 7 years I’ve marketed. It wasn’t till this previous yr that I made a decision to tackle two separate profession paths; one as a designer & advertising and marketing supervisor, and the opposite as a community marketer (once more).
sK: So what’s your age in the intervening time… you continue to look like a child to me.
Daniel: I am 29, look 20, and doubtless act extra like I am 12… I take pleasure in being a “kid,” life was way more fulfilling if you have been a child. I envy the innocence, simplicity and pureness of a toddler’s actions, decisions, and ideas… though getting carded for ‘R’ rated motion pictures at virtually 30 is a bit annoying.
sK: I hear you brotha, I am 31 and I get carded in all places too! I am guessing it is an Asian factor. Prior to extra critical issues…anybody that is aware of you, is aware of that you just love vehicles… what number of completely different vehicles have you ever owned?
Daniel: Umm… so far? I’ve owned (9) vehicles up to now (eight) years… I began in community advertising and marketing with a Honda Civic that I purchased in highschool. The first automotive I purchased “through” community advertising and marketing was a 1993 Acura NSX (which was my dream automotive rising up as a child)… That NSX was then adopted up with a: 2002 BMW 325i, 2004 Infiniti G35 coupe, 2005 Lotus Elise, 1997 Acura NSX-T, 2008 Honda Element SC, 2008 Lexus GS350, 2004 Honda s2000, and now a 2010 BMW 335i… I feel that is it… I actually take pleasure in vehicles.
sK:…uhh yea you assume?
Daniel: I imply, contemplating that I haven’t got another actual vices (like consuming, smoking, or partying) that is my solely actual vice. I simply hope my future wife-to-be can nonetheless love me for it.
Vice: Daniel’s customized Acura NSX – His “dream” automotive previous to community advertising and marketing.
sK: As lengthy as she’s driving what she desires… you will be okay. Where are you at present dwelling now?
Daniel: I at present dwell within the Newport, California. I was in Rowland Heights and Diamond Bar most of my life, however moved out to Orange County about (2) years in the past as a result of my brother needed to be nearer to work… and since I do business from home, location actually did not matter a lot to me. It’s undoubtedly a pleasant space.
sK: Before I overlook, on a critical word, I recognize you taking a while out of your schedule to speak, with that being mentioned… let’s simply get all the way down to it…WHERE THE HECK HAVE YOU BEEN!?
Daniel: Not an issue. Sorry it is taken this lengthy to lastly sit all the way down to have this dialog! Where have I been?! Haha…. Let’s simply say I took a few yr off to “reinvent myself” if you’ll.
sK: Reinvent? Like Madonna? What’s there to reinvent?
Daniel: To perceive what I did, would imply you’d should look somewhat additional into my background earlier than community advertising and marketing. I’ve at all times needed to be an artist or a designer, this was my main ardour. I imply, I even went to an Art School to pursue this ardour… and YOU know that coming from an Asian-American background, most mother and father need you to be a health care provider, lawyer, or something “prestigious”.
sK: Yea, I can perceive that…on the very least an engineer proper!?
Daniel: Right, so you’ll be able to think about the psychological heart-attack my mother and father suffered once I introduced that I “wanted to be an artist” and go to an artwork college! This would NOT make for good household dinner bragging conversations between aunts and uncles.
sK: It’s all about bragging rights with them…
Daniel: Ok, quick ahead Three-Four years, and I received began in community advertising and marketing RIGHT out of faculty… I discovered myself in large (and I DO imply large) pupil mortgage money owed, and bank cards graduating.
sK: Approx. how a lot?
Daniel: I feel my pupil mortgage balances have been within the $145,000 vary, not together with bank cards. So I used to be offered with a CHANCE to make some cash by community advertising and marketing as I ready to graduate from faculty.
sK: That’s rather a lot of debt…have been you sponsored in MLM from somebody that was already a frontrunner?
Daniel: My sponsor was somebody who has been very profitable together with his personal community advertising and marketing profession, and took me below his wings to mentor and train me the “game”… and for 7 years, I did community advertising and marketing FULL-TIME; as the one means of an revenue supply. It was GREAT, but it surely at all times weighed on my conscience that I appeared to have uncared for my artist passions to pursue advertising and marketing.
24okay +…not unhealthy for a “BONUS” examine! (Notice there’s one behind it as effectively)
sK: Oh received it… you by no means actually had an opportunity to reevaluate issues…by no means “pulled over on the side of the freeway” if you’ll?
Daniel: Right…so after strolling away from my final alternative, I made a decision to take a while off to pursue a profession that DIDN’T contain community advertising and marketing. This was an enormous gamble to stroll away from the ONLY factor I knew how you can do, and the ONLY factor that paid my payments.
sK: So was it a mistake?
Daniel: Nope…the gamble paid off. I landed an superior place as a design and creatives member of Leg Avenue Inc, one of the industries largest costume and lingerie manufactures within the US! I shortly took on much more tasks serving to in all aspects of the design and artistic course of there. It felt nice to lastly have a productive and constructive outlet for my artistic wants!
sK: They ought to’ve tapped into your advertising and marketing prowess…
Daniel: That’s what they did… they could not ignore my previous as a marketer. They shortly began to harness my experiences to assist with branding initiatives, and advertising and marketing assets and instruments. I simply received promoted as a advertising and marketing supervisor there.
Daniel using his design and artwork ardour behind a desk for Leg Avenue Inc. Photo: Hank Lee
sK: So you utterly forgot about MLM?
Daniel: Well no… with that being mentioned, I additionally at all times had one eye again on the trade that helped make EVERYTHING attainable for me. I imply that is the trade that actually opened up doorways to many extra alternatives for me.
sK: So the place are we at now?
Daniel: Well, after taking just a few months to seek for a brand new dwelling/alternative to pursue, I made a decision it was time to leap BACK INTO community advertising and marketing. The solely distinction this time is that I nonetheless have a full-time profession, but in addition juggling community advertising and marketing.
sK: What makes you assume you are able to do it efficiently on a part-time foundation? When I say “successfully” I imply success as in “Daniel Song” -type success.
Daniel: There’s rather a lot of skepticism that with out going full-time in community advertising and marketing, you can not turn out to be profitable. I am right here to show that fantasy flawed! I strongly imagine it is about TIME MANAGEMENT, and the environment friendly USE of time (that means: the standard of effort and planning) that results in success and NOT the AMOUNT or QUANTITY of time.
sK:…preserve going, that is priceless stuff…
Daniel:…some folks can clock in 40-50 hours into their community advertising and marketing enterprise and never make a dime, and there are some of us, who can simply make Four-5 telephone calls per week, and pull in an annual revenue of over 6 figures. What’s the distinction? EFFECTIVE USE OF YOUR TIME! I’ve at all times been a multi-tasker.
sK: I feel that is vital for many individuals to listen to… I really feel that so many networkers mistake motion for progress…when it is actually a matter of intention and targeted enery. So how lengthy has it been, or… how lengthy have you ever been inactive?
Daniel: Approximately eight months is the time it is taken to: reevaluate, refocus, and readjust. I am unable to say that I am even at present “FULL-TIME” technically based mostly on the definition of most working class…however I can TELL you with confidence that I’m BACK in community advertising and marketing! I am not an novice taking part in together with his hobbies, however an expert planning his enterprise.
sK: Got it… sounds such as you’re critical…you already know from what I learn about you, you actually are an enormous proponent (not less than for my part) of not “loving” Network Marketing, however appreciating its potential to ship time and freedom so as to pursue what you actually do LOVE….. Would you say that’s correct?
Daniel: Uh sure and no… I imply I do LOVE community advertising and marketing, however I feel what I “LOVE” about community advertising and marketing is basically it is potential to open new doorways and unlock new ranges of potential which weren’t accessible to you beforehand. I imply it is nice you could earn cash by community advertising and marketing, but when that is your end-all purpose, then it is fairly unhappy and limiting. Network advertising and marketing gave me not solely the monetary freedom, however the TIME freedom (which is MORE vital – as time is NOT replenish-able like cash is). The time-freedom gave me the prospect to pursue my different passions of: images, vehicles, artwork, and journey. Network advertising and marketing for ME, has been the “Vehicle” to me to pursue MY TRUE passions with out the restrictions that almost all jobs would provide you with.
sK: Now there are folks that might solely dream of reaching the degrees that you’ve got reached in two completely different firms and spend a lifetime pursuing that… how have been you in a position to do it with (2) completely different firms?
Daniel: Haha… you assume? The drawback and reply lies proper within the query itself. Most folks may solely “DREAM” of reaching these ranges. You cannot simply WISH for it, or DREAM of it. You must MAKE it, and CREATE it. You should connect a transparent motion plan, and technique to the targets you need to obtain, and go do it.
sK: You actually assume it is that easy?
Daniel: Well, I can actually say that I used to be very blessed with an superior staff, nice management group, discovered the appropriate alternatives (however extra so the timing IN these alternatives), and a powerful want to SUCCEED. As cliche because it sounds, “it all starts with STRONG motivators we like to call “YOUR WHY’s”… make your “WHY’S” clear and the “HOW’s” turn out to be very simple. I have been in a position to construct a big downline group in (2) separate alternatives and hit management ranks that pay in extra of 6 figures a yr, however what folks do not see is ALL of the planning, time, vitality, and laborious work that goes into doing it.
Daniel with one more stable staff at an organization operate.
sK: How vital is timing to success in MLM?
Daniel: It’s essential that you just discover NOT solely a GREAT alternative, however extra importantly have a look at the TIMING inside that chance. There are so many nice firms, which sadly the timing has come and gone. Any surfer will let you know, that so as to surf, it’s essential to catch the wave from the entrance, and never as soon as it is handed, that is how constructing a profitable enterprise is finished. So many individuals are sentimentally hooked up to their alternative (which is not flawed – I nonetheless love my first firm to loss of life… it is like your first girlfriend, and you’ll at all times cherish these recollections), however you must nonetheless keep in mind, we’re “BUSINESS” people and “BUSINESS” choices are generally greatest made when you’ll be able to separate your emotional biases from them.
sK: Alright let’s speak somewhat about precise abilities… what would you say is the one or two key abilities wanted to have the ability to begin over and construct giant and construct a staff shortly?
Daniel: Finding a “good” opportunity with “nice” timing; rather than a “nice” company with a “good” timing…I’m sure most of your readers will understand what I mean by that. Being able to “scent” the place the subsequent alternative is could make you a fortune. Make the flawed alternative or choices as soon as too many, and also you lose your potential to affect or persuade folks of that. The second skillset that may assist when beginning over and constructing a brand new staff is to create a stable basis… a home constructed on comfortable sand will inevitably come crashing down, by no means neglect the foundations and fundamentals. Create a stable, duplicatable, and easy system that NOT solely your downlines will comply with, however you’ll comply with and simply GO TO WORK!
sK: You know that stable community advertising and marketing firms do a wonderful job selling motivational paraphernalia like books, CD’s, trainers/audio system and so on… in your opinion, what’s extra vital to success a stable skillset or a powerful mindset?
Daniel: MINDSET!!!! If NASA can train a monkey to go to area, we are able to train you how you can do community advertising and marketing. Teaching and studying ability units is just a alternative and a course of… nothing too magnificent or magical with that. Having the appropriate mindset, or fertile soil upon which you’ll be able to plant, is the place the “MIRACLE” course of begins.
Daniel stands behind private improvement above private abilities.
sK: I extremely worth the significance of private improvement, what are your ideas?
Daniel: I’m a BIG believer on private improvement… It’s modified my life! Having the appropriate mindset will make for an incredible basis to study all of your skillsets on. I’ve seen method too many proficient community entrepreneurs (those that posses excessive quantities of abilities and talents) however lack the right mindset go to the wayside… typically occasions they fail, not as a result of of their skills, however as a result of of their mindsets.
sK: It’s so true, even in my very own downline… I’ve seen some of probably the most proficient presenters and trainers… simply crumble with a weak psychological body. Daniel…you’ve got primarily stayed within the Health and Wellness Industry….no water filters, authorized companies, telecommunications, or anything…. Why?
Daniel: HAHAHAHAhaha…. the Health and Wellness revolution is right here to remain! This is not simply merely a pattern…The Wellness Industry goes to be eternally perpetual.
sK: What do you imply by “perpetual”?
Daniel: When the newborn boomers transfer on, we (Gen X and Y) will quickly change the grownup classes, we might ignore the worth of wellness merchandise now, being pretty younger, however it’ll quickly turn out to be a precedence for us as we age, whether or not we prefer it or not. Once we transfer on, our kids will turn out to be to subsequent grownup group. There will likely be NO finish to the calls for and desires of wellness-based merchandise. Plus what number of different issues are you aware you could promote, and earn cash from, however know that you’ve got made somebody’s life really higher within the course of? I do not get too turned on about saving just a few cents on somebody’s lengthy distance invoice, however I DO get turned on about saving somebody’s life…however that is simply me!
sK: We’ll put. This is a tricky one I feel… but when we surveyed every one of your personally sponsored downline previous and current, what would they are saying is your best power and what would they are saying is your best weak spot?
Daniel: Wow. That can be scary. Not certain precisely what THEY WOULD say…I actually do not know. I imply if I needed to take a guess, I might assume they’d assume my potential to multitask and set up is one of my main strengths. I have been advised that I can get rather a lot carried out in such a brief quantity of time. People have typically requested, if I’ve efficiently cloned myself! I actually assume that point administration goes hand in hand with the flexibility to multitask and set up. I used to be advised by a mentor that I may improve my productiveness and outcomes simply by merely being extra organized.
sK:…and a weak spot?
Daniel: As for a weak spot, I’m very choosy and a perfectionist. It drives me nuts when issues aren’t carried out to a 110% and carried out completely. These excessive requirements preserve me and my groups acting at the most effective of our skills but it surely additionally units me up for numerous hours of stress and nervousness.
sK: We talked about this privately and earlier you gave me an incredible analogy of evaluating it to breaking apart with a primary love, may you share that with us….what it is like (for no matter purpose) if you resolve to depart your first MLM firm, particularly after a lot success with it?
Daniel: Whew… for a second i assumed you needed me to touch upon my breakup with my first girlfriend!
sK: No, that is one other time…almost definitely one other weblog.
Daniel: Haha… effectively once we be a part of our first MLM firm, we are likely to get very emotionally invested into the corporate. Everything is model new and thrilling for us. It’s the primary time writing new targets, the primary time inviting, the primary time constructing a staff, and so on. Because of all these “FIRST” time experiences, we develop a powerful attachment to those recollections. These attachments are usually extra based mostly on feelings somewhat than logical or rational ideas. When you are younger and in your first relationship, it may be generally harmful. You might select to disregard indicators of hazard or points since you need to imagine you might be really in love. They say love makes you blind and I imagine it is generally that emotional attachment that generally compromises our logical or rational judgment.
sK:…so that you assume it is flawed to be emotionally hooked up to your first firm? Isn’t half of dedication?
Daniel: No, there’s NOTHING flawed with having a sentimental worth in your firm, but it surely does turn out to be a problem when it prevents you from making good enterprise choices. I am certain it might be a no brainer, however most individuals would not need to see a CEO of a significant firm make big choices for the corporate when they’re emotionally compromised or have a biased curiosity in one thing. The first “breakup” is always going to be the hardest for MOST! I know it was for me. I thought my world was going to be doomed when I first broke up with my “girlfriend”. Sooner or later, life will present you that there’s extra on the market. In the identical method, it is best to by no means blindly flip away a chance or overlook it just because of an emotional or sentimental attachment to one thing they imagine to be real love. Separate the emotional attachment, and have a look at it as merely a enterprise proposal.
sK: Tell me extra about the way it was when leaving your first alternative?
Daniel: When I left my first firm, and a big downline group (after constructing it for practically Four years), it was a really painful and scary course of. It felt like stepping out into the darkish or into the unknown. After taking rather a lot of time to analysis, and examine my second firm, it was a gradual however assured transition into the brand new firm. Sure sufficient, I do not remorse my determination, and as a enterprise transfer, it was a whole success. Like relationships, after every breakup, you turn out to be that rather more clever and skilled. You study what you appreciated about your vital different, and what you disliked. That data will SERVE YOU WELL when searching for a brand new girlfriend.
sK: I am a proponent of analogies… proceed!
Daniel:…you already come ready for what to anticipate. The identical applies for community advertising and marketing. I made a ton of errors in my first firm however I took all of the data, expertise, and knowledge gained from my first firm, and utilized it to the second enterprise. I made certain to steer clear of any of my former errors, and enhance on the previous, it is a refinement course of.
Is Daniel able to take center-stage once more?
sK: I really feel like that’s such an enormous determination…. what do you personally search for when deciding on a main alternative?
Daniel: There’s actually rather a lot that I think about when looking for a chance. There actually is not a proper science behind the method both.
sK: Ok, give me like a 5-6 points you think about in a brand new firm.
Daniel: First off, you examine for the straightforward however vital fundamentals: 1) is the corporate professional 2) have they got a powerful mission assertion or imaginative and prescient Three) have they got a marketable and credible product Four) the company staff and background 5) how is the timing of this firm 6) the compensation plan.
sK: Simple sufficient…
Daniel: These are just a few of the examine lists I am going by when searching for an organization. I do rather a lot of exterior analysis on the businesses I’m prospecting. Generally talking, I at all times select from a product-based firm versus a service based mostly firm, and extra particularly at all times within the well being and wellness trade.
sK: What about product line?
Daniel: I additionally now choose a extra condensed and focal product line. Coming from an organization that when had 50+ merchandise and a big catalog/value sheet, I spotted it could practically paralyze some of my downlines from ever studying the product line. A condensed or focal product line permits all of the members to shortly study the merchandise however on the identical time, get a way more concentrated efforts to market and expose a product. Some of the most important and quickest rising community advertising and marketing firms in current occasions have been with firms who select a condensed or focal product line.
sK: I really disagree considerably, I really feel there are execs and cons of having a bigger product line… however you make some legitimate factors…what concerning the compensation plan?
Daniel: I search for a comp plan that’s profitable, but in addition honest. I are likely to at all times imagine that the BINARY plan is the simplest of the fundamental sorts of comp. plans to construct. The fundamental logic is: if you cannot construct 2 legs, there isn’t any method you’ll be able to construct Three or Four. Then I actually look into the timing and progress cycle of the corporate. Is this product or firm saturated and over uncovered? Is this firm a startup? Most startups have a better threat of failure, however an organization that is too previous might not have any alternative left in it. That’s why it is so vital to discover a firm that has steadiness of stability and newness.
sK:…effectively since we’re on the topic… phrase on the social networking ‘avenue’ is that you just’re formally “again” within the sport. I heard that you just simply stuffed out an utility for a brand new alternative. Talk a few fortunate sponsor (whew)! Without entering into the plain query… what are you most enthusiastic about and what’s one facet of this enterprise that you’ll by no means be utterly comfy with?
Daniel: Hahaha… I suppose phrase will get out quick. Two weeks in the past I started posting very imprecise Facebook standing updates about me searching for alternatives in community advertising and marketing. Then a submit about “myself” inviting me to a gathering, evidently, that triggered a ton of submit feedback, inbox messages, emails, texts, and telephone calls.
sK: What have been they saying or asking?
Daniel:…folks providing offers, incentives, or simply pitching me on why I ought to check out their firm. Anyways, so sure, after an intensive search course of, I can proudly say that I’ve discovered a brand new dwelling to construct with. Ironically I additionally obtained the blessings of some of the TOP earners in my earlier firm who would solely reward the corporate I selected…and sure, my sponsor is sort of fortunate. There’s nothing they might say or do to “promote” me on a company. The only thing they can do is present to me the information that I requested. It is up to me to be “bought” or not.
sK: So then you definitely signed?
Daniel: I signed up, and began the method of constructing a staff another time. The distinction now being that I’m doing this half time (which I answered earlier).It’s additionally going to show to so many you could STILL construct a financially rewarding enterprise simply from a part-time dedication, so long as you might be critical!
sK: How excited are you?
Daniel: I am simply most enthusiastic about getting again within the trenches, and constructing one thing BIG once more. It’s thrilling to see the joy that is being generated by simply me coming again. I really should admit I’m the luckiest man on the planet. I’ve so many supportive, and dependable downlines, that I am unable to even categorical with phrases. Their encouragement and assist might be the most important purpose why I nonetheless come again for extra. I am excited to see what we are able to do with this new automobile of alternative, as I feel it is really the best alternative the trade has seen so far. The progress of this firm is second to none.
sK: What concerning the second half of my query, what half of MLM will you by no means utterly be comfy with?
Daniel: The one factor I will by no means be utterly comfy with is figuring out that not ALL my downlines will at all times be with me. I at all times miss my previous staff members and those who’ve not chosen to pursue community advertising and marketing. I miss the folks from the previous firms who selected to remain or have been simply on the sidelines.
sK: Do you ever think about going again to 1 of the businesses that you just had carried out earlier than?
Daniel: Who is aware of it COULD occur, however actually, I feel it is uncertain. I did not depart on a irrational or emotional determination. It was a protracted course of within the making. Plus I left partially as a result of I really feel strongly that the “alternative” that when was there was not there. It has NO reflection on the standard of the corporate or its merchandise.
The Numbers: A Candid Look Into Daniel’s Blueprint Of Immediate Advancement In His New Opportunity. When Is The Last Time You Were This Detailed In Achieving Your Goal?
sK: As of in the present day, (throughout this interview)… it has been a few week because you formally began…. how assured are you in getting again to an elite standing on this new enterprise?
Daniel: Umm… my present family tree reveals roughly 800+ downline at present within the system, most of which has been “power-legged” to present most assist and incentives for my staff members. I am simply starting to construct my different leg now and my iPhone has been dying on me mid-day on a regular basis for the final week.
sK: Pshh…800 new downline in a few week? That’s alright I suppose… (insane sarcasm clearly).
Daniel: I feel we’re off to an incredible begin! Where I will finally find yourself on this firm, I do not know. I can let you know that it will be thrilling both method!
If historical past and observe file show true, Daniel will likely be again on high on this latest of ventures.
sK: How about I examine again with you in a while this yr? Daniel, I do know it has been extremely busy for you these previous few days, and I am sure you have not gotten a lot sleep. I recognize you sharing with me and my readers some unimaginable perception, worth and data…. Best of luck buddy on this subsequent chapter.
Daniel: Sure factor Soomin! Let’s not be strangers!
Thanks for sharing,