Advancing to the highest 1% of any MLM alternative is sort of a problem, selecting to begin throughout with a brand new firm and doing it once more is completely astounding.
After taking a break from Network Marketing for nearly a yr … What Daniel Ok. Song plans to do subsequent could also be his hardest problem; Not solely does he plan to do it once more with a brand new, relatively giant firm, he’s going to do whereas working a full-time job! Why? To show to you that it CAN be performed.
It is claimed that with a view to have success in community advertising and marketing that you must actually grasp one talent. Whether it’s presenting, closing, encouragement, or (for the web world) copywriting, search engine marketing or social networking, it's extremely essential to determine your expertise and "run" with it.
Daniel Ok. Song has mastered the extremely profitable artwork of Team-Building: The branding of a tradition and system of duplicating distributors that utterly belief its management. He is an instance of the ability conventional community advertising and marketing strategies have on these that may get hold of this talent.
During this extremely hectic time, I had an opportunity to fulfill up with him and I needed to ask you to try our dialog in hopes that you could be acquire some worth from a real MLM guru.
* Disclaimer: Soomin-Kim.com doesn’t encourage "opportunity jumping," nonetheless the story of Daniel Ok. Song is an affidavit to the ability of the community advertising and marketing alternative and reiterates our perception that individuals select leaders earlier than selecting an organization. In different phrases, we imagine that to start with, individuals are shopping for YOU; Not your merchandise nor compensation plan.
SK: I'm simply going to begin with the fundamentals … how lengthy have you ever been concerned in Network Marketing?
Daniel: I've been an element of the Network Marketing Industry now for nearly 7 years. The majority of which has been full time … I began again in May of 2003 as I used to be making ready to graduate from Art Center College of Design in Pasadena. I've been half of the Health and Wellness Industry for all of the 7 years I've marketed. It was not till this previous yr that I made a decision to tackle two separate profession paths; One as a designer & advertising and marketing supervisor, and the opposite as a community marketer (once more).
SK: So what's your age in the intervening time … you continue to look like a child to me.
Daniel: I'm 29, look 20, and possibly act extra like I'm 12 … I get pleasure from being a "kid," life was far more fulfilling once you have been a child. I envy the innocence, simplicity and pureness of a baby's actions, decisions, and ideas … though getting carded for 'R' rated films at virtually 30 is a bit annoying.
SK: I hear you brotha, I'm 31 and I get carded in every single place too! I'm guessing it's an Asian factor. Prior to extra severe issues … anybody that is aware of you, is aware of that you simply love automobiles … what number of totally different automobiles have you ever owned?
Daniel: Umm … thus far? I've owned (9) automobiles prior to now (eight) years … I began in community advertising and marketing with a Honda Civic that I purchased in highschool. The first automobile I purchased "through" community advertising and marketing was a 1993 Acura NSX (which was my dream automobile rising up as a child) … That NSX was then adopted up with a: 2002 BMW 325i, 2004 Infiniti G35 coupe, 2005 Lotus Elise, 1997 Acura NSX-T, 2008 Honda Element SC, 2008 Lexus GS350, 2004 Honda s2000, and now a 2010 BMW 335i … I actually get pleasure from it … I actually get pleasure from automobiles.
SK: … uhh yea you suppose?
Daniel: I imply, contemplating that I wouldn’t have every other actual vices (like ingesting, smoking, or partying) that is my solely actual vice. I simply hope my future wife-to-be can nonetheless love me for it.
Vice: Daniel's customized Acura NSX – His "dream" automobile previous to community advertising and marketing.
SK: As lengthy as she's driving what she needs … you'll be okay. Where are you at the moment dwelling now?
Daniel: I at the moment stay within the Newport, California. I was in Rowland Heights and Diamond Bar Most of my life, however moved out to Orange County about (2) years in the past as a result of my brother needed to be nearer to work … and since I earn a living from home, T matter a lot to me. It's positively a pleasant space.
SK: Before I neglect, on a severe word, I recognize you taking a while out of your schedule to talk, with that being mentioned … let's simply get to it … WHERE THE HECK HAVE YOU BEEN !?
Daniel: Not an issue. Sorry it's taken this lengthy to lastly sit all the way down to have this dialog! Where have I been ?! Haha …. Let's simply say I took a couple of yr off to "reinvent myself" if you’ll.
SK: Reinvent? Like Madonna? What's there to reinvent?
Daniel: To perceive what I did, would imply you'd must look a little bit additional into my background earlier than community advertising and marketing. I've at all times needed to be an artist or a designer, this was my main ardour. I imply, I even went to an Art School to pursue this ardour … and YOU know that coming from an Asian-American background, most mother and father need you to be a physician, lawyer, or something "prestigious".
SK: Yea, I can perceive that … on the very least an engineer proper !?
Daniel: Right, so you possibly can think about the psychological heart-attack my mother and father suffered after I said that I "wanted to be an artist" and go to an artwork college! This would NOT make for good household dinner bragging conversations between aunts and uncles.
SK: It's all about bragging rights with them …
Daniel: Ok, quick ahead Three-Four years, and I obtained began in community advertising and marketing RIGHT out of school … I discovered myself in huge (and I DO imply huge) scholar mortgage money owed, and bank cards graduating.
SK: Approx. How a lot?
Daniel: I believe my scholar mortgage balances have been within the $ 145,000 vary, not together with bank cards. So I used to be offered with a CHANCE to make some cash by way of community advertising and marketing as I ready to graduate from school.
SK: That's quite a bit of debt … have been you sponsored in MLM from somebody that was already a pacesetter?
Daniel: My sponsor was somebody who has been very profitable along with his personal community advertising and marketing profession, and took me underneath his wings to mentor and train me the "game" … and for 7 years, I did community advertising and marketing FULL-TIME; As the one means of an earnings supply. It was GREAT, but it surely at all times weighed on my conscience that I appeared to have uncared for my artist passions to pursue advertising and marketing.
24ok + … not dangerous for a "BONUS" examine! (Notice there’s one behind it as effectively)
SK: Oh obtained it … you by no means actually had an opportunity to reevaluate issues … by no means "pilled over on the side of the freeway" if you’ll?
Daniel: Right … so after strolling away from my final alternative, I made a decision to take a while off to pursue a profession that DID NOT contain community advertising and marketing. This was an enormous gemble to stroll away from the ONLY factor I knew how you can do, and the ONLY factor that paid my payments.
SK: So was it a mistake?
Daniel: Nope … the gamble paid off. I landed an superior place as a design and creatives member of Leg Avenue Inc, one of the industries largest costume and lingerie manufactures within the US! I shortly took on much more obligations serving to in all aspects of the design and artistic course of there. It felt nice to lastly have a productive and constructive outlet for my artistic wants!
SK: They ought to've tapped into your advertising and marketing prowess …
Daniel: That's what they did … they may not ignore my previous as a marketer. They shortly began to harness my experiences to assist with branding initiatives, and advertising and marketing assets and instruments. I simply obtained promoted as a advertising and marketing supervisor there.
Daniel using his design and artwork ardour behind a desk for Leg Avenue Inc. Photo: Hank Lee
SK: So you utterly forgot about MLM?
Daniel: Well no … with that being mentioned, I additionally at all times had one eye again on the trade that helped make EVERYTHING potential for me. I imply that is the trade that really opened up doorways to many extra alternatives for me.
SK: So the place are we at now?
Daniel: Well, after taking just a few months to seek for a brand new dwelling / alternative to pursue, I made a decision it was time to leap BACK INTO community advertising and marketing. The solely distinction this time is that I nonetheless have a full-time profession, but additionally juggling community advertising and marketing.
SK: What makes you suppose you are able to do it efficiently on a part-time foundation? When I say "successfully" I imply success as in "Daniel Song" -type success.
Daniel: There's quite a bit of skepticism that with out going full-time in community advertising and marketing, you can’t turn into profitable. I'm right here to show that delusion improper! I strongly imagine it's about TIME MANAGEMENT, and the environment friendly USE of time (that means: the standard of effort and planning) that results in success and NOT the AMOUNT or QUANTITY of time.
SK: … hold going, that is invaluable stuff …
Daniel: … some individuals can clock in 40-50 hours into their community advertising and marketing enterprise and don’t make a dime, and there are some of us, who can simply make Four-5 telephone calls every week, and pull in an annual earnings Of over 6 figures. What's the distinction? EFFECTIVE USE OF YOUR TIME! I've at all times been a multi-tasker.
SK: I believe that's essential for many individuals to listen to … I really feel that so many networkers mistake motion for progress … when it's actually a matter of intent and centered enery. So how lengthy has it been, or … how lengthy have you ever been inactive?
Daniel: Approximately eight months is the time it's taken to: reevaluate, refocus, and readjust. I cannot say that I'm even at the moment "FULL-TIME" technically primarily based on the definition of most working class … however I can TELL you with confidence that I’m BACK in community advertising and marketing! I'm not an novice taking part in along with his hobbies, however knowledgeable planning his enterprise.
SK: Got it … sounds such as you're severe … you understand from what I learn about you, you actually are an enormous proponent (no less than in my view) of not "loving" Network Marketing, however appreciating its capability To ship time and freedom with a view to pursue what you actually do LOVE ….. Would you say that’s correct?
Daniel: Uh sure and no … I imply I do LOVE community advertising and marketing, however I believe what I "LOVE" about community advertising and marketing is admittedly it's capability to open new doorways and unlock new ranges of potential which weren’t accessible to you beforehand . I imply it's nice which you could earn cash by way of community advertising and marketing, but when that's your end-all aim, then it's fairly unhappy and limiting. Network advertising and marketing cave me not solely the monetary freedom, however the TIME freedom (which is MORE essential – as time is NOT replenish-able like cash is). The time-freedom gave me the prospect to pursue my different passions of: pictures, automobiles, artwork, and journey. Network advertising and marketing for ME, has been the "Vehicle" to me to pursue MY TRUE passions with out the restrictions that almost all jobs would provide you with.
SK: Now there are individuals that would solely dream of reaching the degrees that you’ve got reached in two totally different corporations and spend a lifetime pursuing that … How have been you capable of do it with (2) totally different corporations?
Daniel: Haha … you suppose? The downside and reply lies proper within the query itself. Most individuals might solely "DREAM" of reaching these ranges. You cannot simply WISH for it, or DREAM of it. You must MAKE it, and CREATE it. You should connect a transparent motion plan, and technique to the targets you need to obtain, and go do it.
SK: You actually suppose it's that straightforward?
Daniel: Well, I can truthfully say that I used to be very blessed with an superior staff, nice management group, discovered the fitting alternatives (however extra so the timing IN these alternatives), and a robust want to SUCCEED. As cliche because it sounds, "it all starts with STRONG motivators we like to call" YOUR WHY's "… make your" WHY'S "clear and the" HOW's "turn into very simple. In (2) separate alternatives and hit management ranks that pay in extra of 6 figures a yr, however what individuals don’t see is all of the planning, time, vitality, and arduous work that goes into doing it.
Daniel with one more stable staff at an organization perform.
SK: How essential is timing to success in MLM?
Daniel: It's essential that you simply discover NOT solely a GREAT alternative, however extra importantly take a look at the TIMING inside that chance. There are so many nice corporations, which sadly the timing has come and gone. Any surfer will let you know, that with a view to surf, that you must catch the wave from the entrance, and never as soon as it's handed, that's how constructing a profitable enterprise is completed. So many individuals are sentimentally hooked up to their alternative (which isn’t improper – I nonetheless love my first firm to dying … it's like your first girlfriend, and you’ll at all times cherish these reminiscences), however you must nonetheless bear in mind, we Are "BUSINESS" people and "BUSINESS" choices are generally finest made when you possibly can separate your emotional biases from them.
SK: Alright let's discuss a little bit about precise abilities … what would you say is the one or two key abilities wanted to have the ability to begin over and construct giant and construct a staff shortly?
Daniel: Finding a "good" opportunity with "nice" timing; Rather than a "nice" company with a "good" timing … I'm sure most of your readers will understand what I mean by that. Being able to "scent" the place the subsequent alternative is could make you a fortune. Make the improper selection or choices as soon as too many, and also you lose your capability to affect or persuade individuals of that. The second skillset that may assist when beginning over and constructing a brand new staff is to create a stable basis … a home constructed on tender sand will inevitably come crashing down, by no means neglect the foundations and fundamentals. Create a stable, duplicatable, and easy system that NOT solely your downlines will comply with, however you’ll comply with and simply GO TO WORK!
SK: You know that stable community advertising and marketing corporations do a wonderful job selling motivational paraphernalia like books, CD's, trainers / audio system and so forth … in your opinion, what’s extra essential to success a stable skillset or a robust mindset?
Daniel: MINDSET !!!! If NASA can train a monkey to go to house, we will train you how you can do community advertising and marketing. Teaching and studying talent units is solely a selection and a course of … nothing too magnificent or magical with that. Having the fitting mindset, or soil soil upon which you’ll be able to plant, is the place the "MIRACLE" course of begins.
Daniel stands behind private growth above private abilities.
SK: I extremely worth the significance of private growth, what are your ideas?
Daniel: I’m a BIG believer on private growth … It's modified my life! Having the fitting mindset will make for an important basis to be taught all of your skillsets on. I've seen means too many proficient community entrepreneurs (those that posses excessive quantities of abilities and skills) however lack the right mindset to go to the wayside … typically occasions they fail, not as a result of of their abilities, however as a result of of their mindsets.
SK: It's so true, even in my very own downline … I've seen some of probably the most proficient presenters and trainers … simply crumble with a weak psychological body. Daniel … you've primarily stayed within the Health and Wellness Industry …. no water filters, authorized providers, telecommunications, or the rest …. Why?
Daniel: HAHAHAHAhaha …. the Health and Wellness revolution is right here to remain! This isn’t just merely a pattern … The Wellness Industry goes to be ceaselessly perpetual.
SK: What do you imply by "perpetual"?
Daniel: When the newborn boomers transfer on, we (Gen X and Y) will quickly exchange the grownup classes, we could ignore the worth of wellness merchandise now, being pretty younger, however it’s going to quickly turn into a precedence for us as we age, Whether we prefer it or not. Once we transfer on, our kids will turn into to subsequent grownup group. There will probably be NO finish to the calls for and wishes of wellness-based merchandise. Plus what number of different issues have you learnt which you could promote, and earn cash from, however know that you simply've made somebody's life actually higher within the course of? I don’t get too turned on about saving just a few cents on somebody's lengthy distance invoice, however I DO get turned on about saving somebody's life … however that's simply me!
SK: We'll put. This is a tricky one I believe … but when we surveyed every one of your personally sponsored downline previous and current, what would they are saying is your biggest energy?
Daniel: Wow. That can be scary. Not certain precisely what THEY WOULD say … I actually have no idea. I imply if I needed to take a guess, I'd assume they'd suppose my capability to multitask and arrange is one of my main strengths. I've been informed that I can get quite a bit performed in such a brief quantity of time. People have typically requested, if I've efficiently cloned myself! I actually suppose that point administration goes hand in hand with the power to multitask and arrange. I used to be informed by a mentor that I might improve my productiveness and outcomes simply by merely being extra organized.
SK: … and a weak point?
Daniel: As for a weak point, I’m very choosy and a perfectionist. It drives me nuts when issues are usually not performed to a 110% and performed completely. These excessive requirements hold me and my groups acting at one of the best of our skills but it surely additionally units me up for numerous hours of stress and anxiousness.
SK: We talked about this privately and earlier youave given me an important analogy of evaluating it to breaking apart with a primary love … and that's like (for no matter motive) once you resolve to depart your First MLM firm, particularly after a lot success with it?
Daniel: Whew … for a second i assumed you needed me to touch upon my breakup with my first girlfriend!
SK: No, that's one other time … most probably one other weblog.
Daniel: Haha … effectively after we be part of our first MLM firm, we are inclined to get very emotionally invested into the corporate. Everything is model new and thrilling for us. It's the primary time writing new targets, the primary time inviting, the primary time constructing a staff, and so forth. Because of all these "FIRST" time experiences, we develop a robust attachment to those reminiscences. These attachments are usually extra primarily based on feelings relatively than logical or rational ideas. When you're younger and in your first relationship, it may be generally harmful. You could select to disregard indicators of hazard or points since you need to imagine you might be actually in love. They say love makes you blind and I imagine it's generally that emotional attachment that generally compromises our logical or rational judgment.
SK: … so that you suppose it's improper to be emotionally hooked up to your first firm? Is not half of dedication?
Daniel: No, there's NOTHING improper with having a sentimental worth in your firm, but it surely does turn into a difficulty when it brings you from making good enterprise choices. I'm certain it'll be a no brainer, however most individuals wouldn’t need to see a CEO of a significant firm make enormous choices for the corporate when they’re emotionally compromised or have a bias curiosity in one thing. The first "breakup" is always going to be the hardest for MOST! I know it was for me. I thought my world was going to be doomed when I first broke up with my "girlfriend". Sooner or later, life will present you that there’s extra on the market. In the identical means, it’s best to by no means blindly flip away a chance or overlook it just because of an emotional or sentimental attachment to one thing that they imagine to be real love. Separate the emotional attachment, and take a look at it as merely a enterprise proposal.
SK: Tell me extra about the way it was when leaving your first alternative?
Daniel: When I left my first firm, and a big downline group (after constructing it for practically Four years), it was a really painful and scary course of. It felt like stepping out into the darkish or into the unknown. After taking quite a bit of time to analysis, and research my second firm, it was a gradual however assured transition into the brand new firm. Sure sufficient, I don’t remorse my determination, and as a enterprise transfer, it was an entire success. Like relationships, after every breakup, you turn into that rather more sensible and skilled. You be taught what you appreciated about your vital different, and what you disliked. That info will SERVE YOU WELL when searching for a brand new girlfriend.
SK: I'm a proponent of analogies … proceed!
Daniel: … you already come ready for what to anticipate. The identical applies for community advertising and marketing. I made a ton of errors in my first firm however I took all of the data, expertise, and knowledge gained from my first firm, and utilized it to the second enterprise. I made certain to steer clear of any of my errors, and enhance on the outdated, it's a refinement course of.
Is Daniel able to take center-stage once more?
SK: I really feel like that’s such an enormous determination …. what do you personally search for when choosing a main alternative?
Daniel: There's actually quite a bit that I take into account when looking for a chance. There actually shouldn’t be a proper science behind the method both.
SK: Ok, give me like a 5-6 elements you take into account in a brand new firm.
Daniel: First off, you examine for the straightforward however essential fundamentals: 1) is the corporate professional 2) have they got a robust mission assertion or imaginative and prescient Three) have they got a marketable and dependable product Four) the company staff and background 5) How is the timing of this firm 6) the compensation plan.
SK: Simple sufficient …
Daniel: These are just a few of the examine lists I am going by way of when searching for an organization. I do quite a bit of outdoors analysis on the businesses I’m prospecting. Generally talking, I at all times select from a product-based firm versus a service primarily based firm, and extra particularly at all times within the well being and wellness trade.
SK: What about product line?
Daniel: I additionally now favor a extra condensed and focal product line. Coming from an organization that after had 50+ merchandise and a big catalog / value sheet, I noticed it might virtually paralyze some of my downlines from ever studying the product line. A condensed or focal product line permits all of the members to shortly be taught the merchandise however on the identical time, get a way more concentrated efforts to market and expose a product. Some of the biggest and quickest rising community advertising and marketing corporations in current occasions have been with corporations who select a condensed or focal product line.
SK: I truly disagree one thing, I really feel there are execs and cons of having a bigger product line … however you make some legitimate factors … what in regards to the compensation plan?
Daniel: I search for a comp plan that’s profitable, but additionally honest. I are inclined to at all times imagine that the BINARY plan is the best of the essential sorts of comp. Plans to construct. The fundamental logic is: if you can’t construct 2 legs, there's no means you possibly can construct Three or Four. Then I actually look into the timing and development cycle of the corporate. Is this product or firm put in and over uncovered? Is this firm a startup? Most startups have the next threat of failure, however an organization that's too outdated could not have any alternative left in it. That's why it's so essential to discover a firm that has an excellent steadiness of stability and newness.
SK: … effectively since we're on the topic … phrase on the social networking 'avenue' is that you simply're formally "again" within the sport. I heard that you simply simply stuffed out an utility for a brand new alternative. Talk a couple of fortunate sponsor (whew)! Without stepping into the plain query … what are you most enthusiastic about and what’s one side of this enterprise that you’ll by no means be utterly comfy with?
Daniel: Hahaha … I assume phrase will get out quick. Two weeks in the past I started posting very obscure Facebook standing updates about me searching for alternatives in community advertising and marketing. Then a submit about "myself" inviting me to a gathering, for sure, that triggered a ton of submit feedback, inbox messages, emails, texts, and telephone calls.
SK: What have been they saying or asking?
Daniel: … individuals providing offers, incentives, or simply pitching me on why I ought to check out their firm. Anyways, so sure, after an intensive search course of, I can proudly say that I've discovered a brand new dwelling to construct with. Ironically I additionally obtained the blessings of some of the TOP earners in my earlier firm who would solely reward the corporate I selected … and sure, my sponsor is sort of fortunate. There's nothing they may say or do to "promote" me on a company. The only thing they can do is present to me the information that I requested. It is up to me to be "bought" or not.
SK: So then you definately signed?
Daniel: I signed up, and began the method of constructing a staff yet another time. The distinction now being that I’m doing this half time (which I answered earlier). It's additionally going to show to so many which you could STILL construct a financially rewarding enterprise simply from a part-time dedication, so long as you might be severe!
SK: How excited are you?
Daniel: I'm simply most enthusiastic about getting again within the trenches, and constructing one thing BIG once more. It's thrilling to see the joy that's being generated by simply me coming again. I really must admit I’m the luckiest man on this planet. I’ve so many supportive, and constant downlines, that I cannot even categorical with phrases. Their encouragement and help might be the biggest motive why I nonetheless come again for extra. I'm excited to see what we will do with this new automobile of selection, as I believe it's actually the best alternative the trade has seen thus far. The development of this firm is second to none.
SK: What in regards to the second half of my query, what half of MLM will you by no means utterly be comfy with?
Daniel: The one factor I'll by no means be utterly comfy with is realizing that not ALL my downlines will at all times be with me. I at all times miss my outdated staff members and those who’ve not chosen to pursue community advertising and marketing. I miss the individuals from the outdated corporations who selected to remain or have been simply on the sidelines.
SK: Do you ever take into account going again to at least one of the businesses that you simply had performed earlier than?
Daniel: Who is aware of it COULD occur, however truthfully, I believe it's doubtable. I didn’t go away on a irrational or emotional determination. It was a protracted course of within the making. Plus I left partly as a result of I really feel strongly that the "alternative" that after was there was not there. It has NO reflection on the standard of the corporate or its merchandise.
The Numbers: A Candid Look Into Daniel's Blueprint Of Immediate Advance In His New Opportunity. When Is The Last Time You Were This Detailed In Achieving Your Goal?
SK: As of in the present day, (throughout this interview) … it's been a couple of week because you initially began …. how assured are you in getting again to an elite standing on this new enterprise?
Daniel: Umm … my present family tree reveals roughly 800+ downline at the moment within the system, most of which has been "power-legged" to present most help and incentives for my staff members. I'm simply starting to construct my different leg now and my iPhone has been dying on me mid-day on a regular basis for the final week.
SK: Pshh … 800 new downline in a couple of week? That's alright I assume … (insane sarcasm clearly).
Daniel: I believe we're off to an important begin! Where I'll completely find yourself on this firm, I have no idea. I can let you know that it'll be thrilling both means!
If historical past and monitor file show true, Daniel will probably be again on prime on this latest of ventures.
SK: How about I examine again with you in a while this yr? Daniel, I do know it's been extremely busy for you these previous few days, and I'm sure you haven’t gotten a lot sleep. I recognize you sharing with me and my readers some unimaginable perception, worth and data …. Best of luck buddy on this subsequent chapter.
Daniel: Sure factor Soomin! Let's not be strangers!
Thanks for sharing,