Sales Letter Example That Sells, No Matter The Industry

A gross sales letter is the web page designed to promote your product. You can have a unbelievable product, however you’ll not earn a nickel in case your gross sales letter lacks sizzle.

Your gross sales letter ought to seize a customer's consideration, show you present an answer, take away danger, state a name to motion, and hopefully (if executed effectively) generate a sale.

Here is an instance of how we write a gross sales letter …

All nice gross sales letters embody the next:
1. Catchy Headers and Subheaders
2. Unique Selling Proposition
three. Stated Product Benefits
four. Testimonials
5. Special Offers
6. Digital Covers
7. Video Demos
eight. Exceptional Guarantees
9. Trust Building Techniques
10. Bonuses
11. Follow-Ups
12. PS

Catchy Headers and Subheaders

Your fundamental header, additionally known as H1 tag, can:
O Target a ache level. "Are You Losing Your Hair?"
O Highlight a profit. "Now You Can Re-grow Your Hair … Without Chemicals!"
O Invoke curiosity. "Can Broccoli Prevent Hair Loss?"
O Include key phrases.

Your subheaders will observe the identical format as your header. These two work finest after they assault the reader from two completely different angles. Your headline might invoke curiosity, whereas the sub-headline makes a daring declare like this "Now You Can Re-grow Your Hair … Without Chemicals!"

Example Headlines for a Sales Letter
O Who Else Wants _______?
O The Secret of _________
O Here's How You Can (profit) Without (drawback) …
O Little Known Ways to _____________
O Get Rid of ________________ Once And For All!
O WARNING: This Letter Is For Serious __________ Only.
O Are You Still Suffering From _________?
O Are You Making These Same Mistakes?
O At Last! The (reliability indicator like "Bestselling" or "As seen on Oprah") System That Is Revolutionizing ___________
O Save Yourself 30% on _________ By Following This Simple Steps
O How I Went From (loser) to (winner) in Just 2 Weeks!
O How To (Cook Thai Food) Like The (Locals)
O 56 Ways ____________Saves You Time, Work and Money

Highlight Your Unique Selling Proposition

This is the place you subtly display to your reader that your competitors sucks. To do that, study your competitor's gross sales letters, noting the advantages they offer- and extra importantly, these they lack. Even if the 2 of you might be promoting the identical product, you possibly can place your provide in very alternative ways. Are they providing a a refund assure? Do they fail to cowl a selected subject that your clarify intimately? Discover your competitor's weaknesses and display them to your prospects … Chances are, your prospects will store round earlier than committing, and it pays to plant the seeds of doubt of their minds about your opponents. Remember that subtletty is the important thing; You don’t wish to smear your self as effectively!

Focus on Benefits, Not Features

Do not rattle off the options of your product; Explain to your prospect how they may profit from it. For instance, when you're promoting air conditioners, individuals are not within the options (eg voltage, wattage, what kind of plastic it's manufactured from, and so forth.) they wish to maintain cool throughout summer time!

To make sure you're itemizing advantages as an alternative of options, ask your self "How does this feature help my prospect?" List your options, then add the phrase "which" after it: no matter follows is a profit. For instance:
O Low energy necessities, which lowers your vitality invoice.
O New polymer plastic casing, which cools your own home quicker than conventional fashions.
O Timer setting, which saves you the trouble of getting up in the course of the night time to show it off.

I've heard this phrase so many occasions I virtually recite it in my sleep, and but, so many individuals neglect this straightforward regulation of copywriting. Bullet factors are inclined to work finest in gross sales letters, as they’re simply scanned by readers. Keep in thoughts that your prospects aren’t fascinated by each single profit your product gives, simply those that apply to them. By itemizing off dozens of advantages, you might be growing the chance your prospects will come throughout one or two fundamental advantages that they’re most fascinated by, and purchase your product.

Include Testimonials

My spouse and I had been on Ko Phi Phi Island in Thailand (the place the film "The Beach" was filmed) on the brink of seize a chunk. While a map, a few guys got here as much as us and beneficial a restaurant saying, "This is the very best restaurant we've been to on the island.

Guess the place we went for dinner?

We didn’t personally know these guys, but we trusted them. This demonstrates what is named social proof – individuals making selections based mostly on another person's expertise. If you're fascinated by one thing and also you see that it has labored for others, you usually tend to belief them and-case in point- purchase it. Testimonials are an effective way to display social proof to your prospects; They can see for themselves that your product works and supplies worth to actual individuals with out you forcing it down there throats. Rather than singing your personal praises, why not let your happy prospects do it for you?

Here's two methods to assemble testimonials:

1. When you're first testing your product (that’s, the product you haven’t created but) ask individuals you realize personally if they’ll present testimonials citing your experience in a selected space appropriate to your product.
2. Once you create and promote your product, observe up with the shopper through electronic mail and ask for a testimonial. Here's what I take advantage of:

Thanks for taking our free course on. Many others have written to inform us how this course has helped, and I sincerely hope you are feeling the identical manner.
I'd wish to ask a favor. We're all the time attempting to enhance our course, and would enormously recognize your suggestions. If it's OK with you, please take a second and jot down your ideas within the field under. I promise to not embody any private data apart from your title and metropolis.
Feel free to say no matter you are feeling. If you might have some concepts on enhance our course, we're all ears.
Thanks, and I hope to listen to from you quickly.
Best regards,

Testimonial Box
I perceive that has the appropriate to make use of these feedback of their advertising materials. I additionally perceive will NOT use any private data excluding my title and metropolis.


Make positive to incorporate a private electronic mail deal with you examine continuously in an effort to keep on prime of testimonials as they arrive in.

Some individuals suggest providing an incentive in change for a testimonial similar to a free report, although I've by no means had any bother securing them with this way. Beside, in case your free course isn’t ok to warrant reward, you in all probability must rethink your product provide.

As the testimonials begin to roll in, put them in your gross sales web page as examples your product works!

People Do not Buy Products … They Buy Offers

You could have the most important product within the historical past of humanity, assured to remedy all kinds of illnesses, practice your canine to cease barking and provoke world peace, however with out incorporating it right into a dynamite provide your product will fall flatter than a soufflé in A snowstorm.

Think of it this manner: whenever you go to a superb eating restaurant, you're not simply paying for the flavour of the meals; You're additionally paying for the presentation. Your provide is the presentation; If your prospects don’t just like the presentation they won’t even attempt your product. This is why making a stable provide is crucial in your system's success.

So what makes a superb provide? Here are the important thing elements you of a dynamite provide:

Have Quality Digital Cover

If you're creating an data product that features a number of downloadable CDs, create knowledgeable trying digital CD cowl for every disc. If you might have an e-book or particular report, create covers for these as effectively. Be positive to incorporate screenshots of the content material as effectively, which needs to be professionally formatted.

Include Video Demos

Videos are an amazing instrument for advertising your product and needs to be used the place possible- I've used video demos for a number of merchandise with nice success. The course of is easy: use Camtasia to report you demonstrating your product whereas explaining its advantages, then add the video to YouTube and embed the code they offer you onto your web site. We'll speak about video advertising extra in a bit.

Offer an Exceptional Guarantee

The fundamental perform of a assure is to take away all danger in your prospect. You wish to make a assure so robust they'd really feel like a idiot for not shopping for your product. For instance, you could possibly provide a 60 day a refund assure, and permit them to maintain all of the bonuses even when they determine to cancel. Another technique is to permit your prospect to obtain your product for one greenback, after which cost their bank card the reminder seven days later if they don’t cancel.

Build Trust

When I obtain emails from individuals asking me "Is this for actual?" I do know it's time to construct the next degree of belief with our prospects. Be positive to incorporate hyperlinks to your privateness coverage, contact data and a short bio about your self.

Privacy Policy

Your privateness coverage ought to go one thing like this:

: Privacy Policy

Is dedicated to defending the privateness and safety of people which have contacted us. It is with that goal in thoughts that we’ve shaped our privateness assure. We notice that the considerations you deliver to us are extremely private in nature. We guarantee you that every one data shared can be administered inside authorized and moral issues.

Security of Information

We prohibit entry to private data to staff who’ve a selected enterprise goal in using your knowledge. Our staff are skilled within the significance of sustaining confidentiality and member privateness.

Accuracy of Information

We attempt to make sure that our data include correct data. If there are any modifications to your contact data (eg telephone quantity, electronic mail, and so forth.), please electronic mail. We will promptly make any essential modifications to replace your data.

Changes to Our Guarantee

We reserve the appropriate to revise our privateness assure as our enterprise wants change or because the regulation requires. If we revise our coverage, we’ll give you the brand new coverage at the moment.

Web Links to Other Web Sites

Links to 3rd get together websites could also be accessible from ''. Sites outdoors the '' area are NOT maintained by and is NOT liable for the content material or availability of linked websites. Recommended hyperlinks are NOT an endorsement or assure of different websites or organizations and are merely supplied for reference. The privateness and safety insurance policies of linked websites are moderately completely different from and customers are inspired to evaluate the privateness and safety insurance policies of those websites.

Contact Information

Buy a PO Box at your native publish workplace and use that as your mailing deal with. Forty bucks a 12 months supplies peace of thoughts; You don’t need your private home deal with marketed to lots of of hundreds of individuals, proper?

It's all the time higher to incorporate a telephone quantity as effectively. You can depart your private quantity, or get a redirect line via Skype or Vonage. If you obtain numerous calls, take into account signing up with a name heart that can take messages and settle for funds (there's a listing of them on the finish of this e book).


Including a bio is a good alternative so that you can promote your self and construct belief amongst readers, a lot of whom wish to know a little bit about an individual earlier than doing enterprise with them. Bios usually embody the next parts:

O Educational Background
O Professional Background
O Experience with Current Business / Product
O Special Achievements
O Personal Information (eg metropolis of residence and household data)
O Picture

All of those are utterly non-compulsory and rely in your consolation degree with sharing data on-line. Internet. There is a superb line between highlighting your data, abilities, and achievements and coming off as a blowhard. Remember: the purpose is to construct belief, hopefully to the purpose of getting a sale.

Offer Bonuses

Once you've demonstrated your product supplies worth and eliminated danger with a robust assure, push your prospects off the fence with a couple of worth packed bonuses. The bonus is all about perceived worth; Many individuals in truth purchase merchandise for the bonuses themselves! If you're providing an e-book on Cajun cooking, provide a video that demonstrates make roux, and several other different Cajun sauces. How about recipes for cocktails which are well-known within the South? An inventory of the very best eating places in New Orleans? All of those are straightforward to create and dramatically enhance the worth of your product.


Let's say your prospects join a free two week course on southern cooking. They are then provided with a proposal to purchase the total product. If they haven’t bought it, they obtain one other e-mail, however with a twist: this might have lowered the worth, an added bonus, or the possibility to pay in installments.

State a PS

Believe it or not, many individuals will scroll to the underside of a gross sales web page first. I do it on a regular basis … as soon as I do know I'm on a gross sales web page, the primary query that involves thoughts is "How a lot?"

This is exactly why you shouldn’t record your value on the backside of your gross sales letter. Instead, use a PS, or simply one other headline that reinforces your worth proposition. Rather than asking "How a lot?" They'll scroll as much as study extra about your provide.

This gross sales letter instance ought to show you how to craft a worthwhile gross sales letter in as little as per week. Write a draft and sit on it for a couple of days so you possibly can see it with contemporary eyes.

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