Everybody loves receiving and giving reward playing cards for particular events. They cut back the stress of worrying if the recipient will like these denims or shirt to procure them. They remove the faux smile and the "I can at all times use a brand new pair of denims" routine from the particular person getting the reward. Nevertheless, watch out for the dangers and hidden price whereas utilizing your reward card.

Shopper Benefits

Yearly, reward playing cards are rising in recognition. Typically, there are three completely different playing cards: store-specific reward playing cards, restaurant reward playing cards and general-purpose reward playing cards. Retailer-specific reward playing cards are meant for use on the explicit retailer and normally include much less hidden charges. Some shops like Previous Navy and Banana Republic have turn into companions and permit their prospects to make use of the reward card at both retailer. Restaurant reward playing cards are similar to store-specific reward playing cards. They can help you go and luxuriate in a pleasant dinner as a present. Simply ensure you tip the server the identical proportion as you’d for those who had been paying the entire invoice. Common-purpose reward playing cards give the patron a broader vary on the place to make use of the cardboard. These kinds of playing cards are usually Visa, MasterCard or American Categorical and can be utilized wherever these main bank cards are accepted. The pliability is the principle advantage of utilizing the general-purpose card. You may replenish your fuel tank, exit to eat, purchase live performance tickets or no matter ever else you need to do with it.

Shopper Disadvantages

Many normal function playing cards come loaded with charges. In accordance with the Lowdown on Reward Playing cards article on Bankrate.com, some gift-card packages will situation you one other card in case your card expires. These substitute playing cards will price you from $ 5.95 to $ 10. When you order the cardboard on-line or by telephone you’ll be charged a $ four.95 to $ eight.95 delivery and dealing with charge and a $ three.95 to $ 11.95 service charge. Some reward playing cards will cost you a month-to-month upkeep charge for those who nonetheless have a steadiness in your card after six months or a yr. When you nonetheless have a steadiness after this time period, a $ 2 to $ three month-to-month charge kicks in.

In case your reward card is misplaced or stolen, good luck! Some retailers is not going to change a lacking reward card. Different retailers akin to Macy's and Bloomingdales are extra easygoing and can situation you a brand new card for those who can present a receipt displaying your most up-to-date buy. Some general-purpose playing cards will cancel the lacking card and can re-issue a brand new one for a $ 5.95 to $ 10 charge.

So ensure you preserve your card in a protected place, use it earlier than it expires and purchase it immediately from the merchandiser and you’ll keep away from most of those charges.


In accordance with the Retailers Simply Love Them article on CBC Information On-line, the gross sales of reward playing cards have exploded from $ 1 billion in 1995 to an anticipated $ 70 billion in 2006 in the USA. As of 2004, 68 % of all main retailers supply some kind of a present card. The quantity might be even larger now that it’s 2006. Espresso big, Starbucks, has estimated that 10 % of all their gross sales come from reward playing cards.

Another excuse retailers love reward playing cards is shoppers can pay much less consideration to gross sales and so they are likely to spend greater than what they’ve on the cardboard. Retailers discover that buyers will spend the entire quantity on the cardboard and have a small steadiness of $ 2 or $ three left on it. Likelihood is, consumers won’t ever use the cardboard once more and this works to the retailer's benefit.

Yet another benefit to retailers is as an alternative of getting simply the vacation rush after which being ready for vacation returns, they really get a double rush. Since shoppers give reward playing cards as vacation presents, the reward card holder will normally rush straight to the mall after the vacations to spend their playing cards. This leads to a serious cut-down in returned merchandise.

There are a number of disadvantages for retailers. Reward playing cards can price the retailer for 50 cents to $ three per card, relying on what number of are ordered. There are additionally implementation prices of as much as $ 50,000. Implementation prices cowl all begin up charges associated to producing and monitoring of reward playing cards.

Reward Card Exchanging

Lately, Web companies have created web pages permitting folks to promote or swap undesirable reward playing cards. EBay bought concerned on this concept and now has greater than 7,500 reward playing cards listed on the market or public sale. This may be a good suggestion for those who obtain a present card to a selected retailer and you don’t like something in that retailer. You may alternate these playing cards on these websites for different playing cards and even money. Websites akin to SwapAGift.com and CardAvenue.com are good websites that provide this service. On CardAvenue.com, you’ll be able to even purchase reward playing cards at a reduced price. For instance, you might be able to purchase a $ 25 Workplace Depot card for $ 17; That’s one other method of saving.

Copyright 2006 Debt Administration Credit score Counseling Corp.

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